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  • 影响展台设计的要素
  • 本站编辑:杭州延展展览展示有限公司发布日期:2020-01-08 19:20 浏览次数:

影响展台设计的十个核心要素

一、展厅设计要有醒目标志

    与众不同能吸引更多的参观者,便于参观更容易识别寻找,使走进展厅的参观者也会留下印象,并在会后被触及回忆。展会的展厅设计要独特,但是不要脱离展出目标和商业形象。

二、展厅设计要从目标观众的角度做设计

  传统的设计,特别是庙宇、宫殿、银行等,强调永恒、权威和壮观。但是在竞争的展览会上,展出成功与否在很大程度上靠观众的兴趣和反应。因此,展厅设计要考虑人,主要是目标观众的目的、情绪、兴趣、观点、反应等因素。从目标观众的角度进行设计,容易引起目标观众的注意、共鸣,并为目标观众留下比较深的印象。

三、展厅设计要考虑空间

  设计人员还要考虑展会工作人员数量和参观看数量。拥挤的展会效率不好,还会使一些目标观众失去兴趣。反过来空荡的展会也会有相同的效果。对此,展会面积是主要因素。

四、展厅设计要考虑人流安排

  参展企业也许希望在展厅内有大量的能自由走动的观众也许希望吸引大量的观众,但是只让经筛选的观众走进展厅;也许希望记录每一观众的数据也许希望只记录经筛选的少数观众;或者甚至不考虑此工作。展厅安排对人流控制管理是关键因素。因此,展厅设计人员在开始就要了解参展企业希望何种人流。

五、展厅设计要和谐,不要杂乱无章

  展会的展厅是由很多因素,包括布局、照明、色彩、图表、展品、展架、展具等组成。好的展厅设计是将这些因素组合成一体,帮助参展企业达到展出目的。

六、展厅设计要简洁不要复杂

  一般人在瞬间只能接受有限的信息。观众行走匆忙,若不能在瞬间获得明确的信息,就不会产生兴趣。另外,展厅设计复杂也容易降低展厅人员的工作效率。展品要选择有代表性的摆设,必须有选择,必有所舍弃。简洁、明快是吸引观众的最好办法。照片、图表、文字说明应当明确、简洁。与展出目标和展出内容无关的设计装饰应减少到最低程度。

七、展厅设计要有突出焦点

  展示应有中心、有焦点。展厅设计的焦点能够吸引注意。焦点选择应服务于展出目的,一般会是特别的产品、新产品、最重要的产品或者被看重的产品。通过位置、布置、灯光等手段突出重点展品。

八、展厅设计要明确表达主题,明确传达信息

  主题是参展企业希望传达给参观者的基本信息和印象,通常是参展企业本身或产品。明确的主题从一方面看就是焦点,从另一方面看就是使用合适的色彩、图表和布置,用协调一致的方式以造成统一的印象。

九、展厅设计要做到易建易拆

  每当一场大型展会的结束,就意味着展厅设计公司辛辛苦苦几个月策划、搭建的展台瞬间四分五裂、支离玻碎,展台越大,花费成本越高,浪费就越严重,所以在做展厅设计师一定要考虑如何节约成本、减少浪费、控制展厅设计装修成本。

十、展厅设计要慎重,不轻易更改

  设计展厅时,要考虑周到、全面,展厅设计方案一经讨论通过就不要轻易更改,尤其不要在后期更改,更改可能拖延施工、增加费用、甚至影响开幕。预算常常是矛盾之源。预算和设计之间可能有很大差距。作为展厅设计人员,必须现实地接受预算,在预算内尽力做好设计工作。如果预算不清楚,并不意味没有限度。这很可能造成很多麻烦。如果设计施工开支过多,设计人员应承担责任。因此,要坚持弄清楚预算标准,控制开支,事先安排所有项目及标准,在预算内做好设计施工工作。


One, the design of the exhibition hall should have eye-catching Signs, which can attract more visitors, make it easier for visitors to identify and find, and make visitors who enter the exhibition hall leave an impression, and be touched upon after the meeting. The design of the exhibition hall should be unique, but do not deviate from the exhibition goal and the commercial image. The traditional design, especially the temple, the palace, the bank and so on, emphasizes the eternity, the authority and the magnificence. But in competitive exhibitions, the success of an exhibition depends largely on the interest and reaction of the audience. Therefore, the design of the exhibition hall should consider people, mainly the target audience's goal, mood, interest, viewpoint, reaction and other factors. Design from the perspective of the target audience, easy to attract the attention of the target audience, resonance, and for the target audience left a deep impression. The exhibition hall design should consider the space, the designer should also consider the number of exhibition staff and the number of visits. The crowded exhibition is inefficient and will make some target audience lose interest. An empty exhibition, in turn, would have the same effect. In this regard, the exhibition area is the main factor. 4, the exhibition hall design to consider the flow of arrangements, exhibitors may want to have a large number of free-walking audience in the exhibition hall may want to attract a large number of audience, but only to let the audience through the screening into the exhibition hall; You may want to record data for each audience; you may want to record only a select few; or you may not even consider doing so. The Exhibition Hall Arrangement is the key factor to the crowd flow control management. Therefore, the exhibition hall designer in the beginning to understand what kind of people exhibitors hope. The exhibition hall is composed of many factors, including layout, lighting, color, charts, exhibits, exhibition shelves, Exhibition Equipment and so on. A good exhibition hall design is to combine these factors into one, to help exhibitors achieve exhibition purposes. Sixth, the Exhibition Hall Design Must Succinctly Not Complex, the general people can only accept the limited information in an instant. If the audience is in a hurry and can not get a clear message in an instant, they will not be interested. In addition, the exhibition hall design is also easy to reduce the efficiency of the exhibition hall staff. Exhibits to choose a representative of the furnishings, there must be a choice, there must be abandoned. Brevity and lightness are the best ways to attract an audience. Photographs, diagrams and written descriptions shall be clear and concise. Design decorations that are not relevant to the objectives and content of the exhibition should be reduced to a minimum. Seventh, the exhibition hall design must have the prominent focus, the display should have the center, has the focus. The focal point of the design of the exhibition hall can attract attention. The choice of focus should serve the purpose of the exhibition, usually a particular product, a new product, the most important product, or a product that is valued. Highlight key exhibits by means of location, layout, lighting, etc. . The theme of the Exhibition Hall should be clearly expressed and the message should be clearly conveyed. The theme is the Basic Information and impression that the exhibitors want to convey to the visitors, usually the exhibitors themselves or their products. A clear theme is the focus on one hand, and the use of appropriate colors, diagrams, and layouts on the other, in a coordinated manner to create a unified impression. 9. The exhibition hall design should be easy to build and easy to dismantle. When a large-scale exhibition hall is over, it means that the exhibition hall design company has worked hard for several months to plan and build the exhibition stand in an instant to break apart and pieces of glass. The larger the exhibition stand, the higher the cost, the more serious the waste, so in the exhibition hall designers must consider how to save costs, reduce waste, control the design and decoration costs of the exhibition hall. 10. The design of the exhibition hall should be careful and not easily changed. When designing the exhibition hall, it should be considerate and comprehensive. Once the design plan of the exhibition hall is discussed and approved, it should not be changed easily, especially in the later period, the changes could delay construction, increase costs and even affect the opening. Budgets are often the source of conflict. There can be a big gap between the budget and the design. As the exhibition hall designer, Must Realistically Accept the budget, in the budget to do a good job in the design. If the budget is not clear, it does not mean that there are no limits. This could cause a lot of trouble. If the cost of design and construction is excessive, the designer should bear the responsibility. Therefore, insist on clear budget standards, control expenditure, advance arrangements for all projects and standards, in the budget to do a good job of design and construction.